We are witnessing an era when users buy mobile phones not just to be in touch, but to express themselves, their attitude, feelings & interests. Now value-added service (VAS) is popular as a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. It can be used in any service industry for the service providers at no cost to promote their main service business. UGI offers a bouquet of competitively priced VAS on both, SMS and voice platform. UGI’s deep domain knowledge and mature testing services ensure reduced time to market when launching new services. Also, we have a dedicated world class customer care centre that offers a swift resolution of customer queries wherein over 99% of customer calls are attended within 10 seconds of the caller opting to speak with the customer care representative.